Supermarket chain registers brand for telephony, cable

Chilean supermarket Lider, owned by local holding company D&S, has published in the official gazette its own brand for broadband, cable TV and IP, long distance and mobile telephony services. The company has officially registered 13 brand names to potentially cover different business units in this sector. This is a very common practice whereby companies register several brands as a way to protect themselves from new regulations, according to local press. Otherwise regulations could prevent them from entering the segment. D&S did not provide any details about this strategy although local press quoted company sources saying this is part of a strategy to protect the brand, preventing others from registering them and making inappropriate use of them.